Cleaning Service Price List Template
A starting price list for a residential cleaning business, built around the factors that actually change the cost of a job — copy it, then adjust the numbers to your own market and time.
Flat rate vs. hourly — which to use
Flat-rate pricing works well once you have enough completed jobs to know roughly how long a given home size and service level takes — customers get an upfront number, and you're not stuck explaining an hourly bill. Hourly makes more sense for jobs with real uncertainty, like a first-time deep clean of a home you haven't seen, where a flat number would be a guess either way.
A common approach: quote flat rate for standard recurring visits, and hourly (or a not-to-exceed estimate) for one-off deep cleans and unusual jobs until you've built a feel for how long they take.
What drives the price
Home size and condition
Square footage or bedroom/bathroom count is the baseline most price lists are built around — it's the fastest thing a customer can tell you, and it correlates reasonably well with time. Condition (pets, clutter, how recently it was last cleaned) is the modifier on top of that baseline.
Standard, deep, move-in, and move-out cleaning
These are different jobs, not different sizes of the same job — a deep clean typically takes 1.5–2x as long as a standard clean of the same home, and move-in/move-out cleans often land in the same range or higher, since an empty, long-unused home needs more detail work even without furniture in the way.
Example price list (illustrative — adjust to your area)
| Home size | Standard clean | Deep clean | Move-in / move-out |
|---|---|---|---|
| 1 bed / 1 bath | $90–$120 | $150–$190 | $170–$210 |
| 2 bed / 2 bath | $120–$150 | $190–$240 | $210–$260 |
| 3 bed / 2 bath | $150–$190 | $240–$300 | $260–$320 |
| 4+ bed / 3+ bath | $190–$240 | $300–$380 | $320–$400 |
Recurring-service discounts
| Frequency | Example discount off standard rate |
|---|---|
| Weekly | 15–20% |
| Biweekly | 10–15% |
| Monthly | 5–10% |
| One-time | No discount (base rate) |
Common add-ons
- Inside oven or fridge — priced per appliance
- Interior windows
- Laundry (wash, dry, fold)
- Garage or basement
- Extra bathroom beyond what's included
Adapting this template to your business
- Track your actual time on the next 8–10 jobs across different home sizes.
- Divide your target hourly rate into that time to get a real per-size baseline.
- Set your deep-clean and move-in/out multiplier off your own standard-clean numbers, not the examples above.
- Decide your recurring discount based on what a predictable schedule is actually worth to you.
- Price add-ons separately so a customer who doesn't need them isn't paying for them.
Common pricing mistakes
- Quoting a deep clean at standard-clean pricing because the customer pushed back on the difference.
- Not adjusting for pets, clutter, or how long it's been since the last clean.
- Discounting recurring clients so much that a cancellation or reschedule makes the job unprofitable.
- Never revisiting the price list as supply costs or your own time-per-job change.
Once your price list is set, it becomes the rate card Krewly's cleaning business setup uses to match incoming requests and draft an accurate quote — you review and approve before anything reaches the customer.
Common questions
Should I charge flat rate or hourly for cleaning?
Flat rate is easier for customers to compare and easier for you to quote quickly once you know your average time per home size. Hourly makes more sense for irregular jobs — like a one-off deep clean of unknown condition — where the scope is hard to pin down in advance.
How much should a recurring discount be?
There's no universal number — it depends on how much a predictable, repeat client actually saves you in scheduling and marketing effort. Many cleaners discount weekly or biweekly clients more than monthly ones, since the time between visits affects how much buildup you're dealing with each time.
What's the difference between a standard and a deep clean?
A standard clean maintains a home that's already reasonably kept up — surfaces, floors, bathrooms, kitchen. A deep clean adds the detail work a standard clean skips: baseboards, inside appliances, window tracks, behind furniture. First-time clients often need a deep clean before switching to standard visits.
How do I price a move-in/move-out clean?
These usually take longer than a standard clean of the same size because the home is empty (easier to access everything) but often neglected (buildup in places a regular clean wouldn't touch). Many cleaners price it as a deep clean with an empty-home adjustment either way.
Put this price list to work
Krewly turns a price list like this into automatic, accurate quotes for every request — you approve each one before it's sent.
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